Here’s the last part of our series (unless you’d like a particular service/platform covered)… how are merchants/marketers/affiliates using or not using Wikipedia?
Wikipedia has received tremendous press and is appearing at the top of organic search engine results on every platform for most topics.
Aside from the “Affiliate Marketing” entry, I’ve not been able to find much use, or attempted use, of Wikipedia by affiliate marketers. The affiliate networks do have entries, but they are rather short. ShareASale has no entry yet, and I’ve not been able to find any CPA network entry, either.
One exception is Jeff Molander’s The Partner Maker’s entry.
So, is there a place for affiliate marketing to make use of Wikipedia as other flavors of online marketing have done? For example, see the web2.0 chat client Meebo entry and compare it to the rather paltry CJ entry. There is a vast difference in the intended audience.
Is there a way to tastefully and ethically use Wikipedia to promote an affiliate program? With the exception of FatWallet’s entry, no program has attempted to take on this challenge.
There’s not even an entry on ABestWeb, which is thought of as the most relationship based community in affiliate marketing.
Affiliate marketing is said to be based on the leveraging of relationships. What does it say about the relationships and communities we’ve created when even the most recognizable brand in the industry has such a skinny entry on the world’s repository of knowledge?
Since this is the last of our web2.0/affiliate marketing campaigns, I thought I’d include a link to this informative post from Dion Hinchcliffe.