10 Ways a Social Media Manager Can Help Your Business

Being on social media is about more than checking in on old friends and seeing what your former classmates are up to. It’s a good way to stay connected, sure, but if you own a business, being on social media is a must for a whole host of other reasons. Increasing traffic to your website, raising the number of converting visitors your site sees each day, improving customer loyalty and retention, and boosting your overall return on your digital advertising spend is all possible when you’re using social media effectively. 

Growing your business with social media marketing is more possible than ever but managing the needs of the several social media accounts you’ll need can become very time-consuming. This is why a social media manager can be your best friend. At Experience Advertising, we manage social media pages like no other agency can. Here are 10 ways a social media manager can help your business: 

1. Set up social media accounts for your business – This one is for those of you who aren’t on social media yet, or who aren’t making full use of the most popular social media platforms for businesses and brands. Your business should be represented across all relevant social media channels with professional pages. A good social media manager can get you set up on Instagram, Facebook, YouTube, Twitter and other sites to make sure that you’re being represented where you should have a strong presence. 
2. Add new content – Your social media accounts can become dormant if they are not fueled regularly with quality content. Social media audiences check in for new content frequently. A social media manager should update your pages with frequent, unique content that gives your audience something to look forward to AND has SEO benefits. 
3. Use the right ads – There are a lot of ad options available for Facebook and Instagram. An expert social media manager knows the ins and outs of each type of ad and can help you select the best ones for your social media ad campaigns. 
4. Find more customers to advertise to – Your current customer base can provide valuable insight into who else you should be advertising to. Social media is great for identifying these “lookalike audiences” and engaging with them to grow a customer base. 
5. Run promotions and contests – People love promos and contests, and social media is the perfect place to promote them and build excitement and customer engagement for your business or brand. 
6. Interact with customers, fans, and followers – A dedicated social media manager will interact with your social media followers on your behalf, encouraging deeper levels of bonding and facilitating greater interest among your current and future customers. 
7. Field questions and concerns – Once you have active social media pages, the questions, comments, and feedback from customers and potential customers may start rolling in. A good social media manager will stay on top of these important customer interactions, alerting your staff when necessary and directing customers to take the appropriate action on your website. 
8. Increase site traffic – Making the best use of social media advertising is a proven way to increase targeted traffic on your website. Keeping your business’s Facebook, Instagram, and other social media pages active and engaging can generate more interest in – and traffic to – your website.  
9. Improve the ROI of your social media advertising campaigns – Guesswork and ineffective campaign strategies can drain a marketing budget, which is why you should look for an experienced social media management agency. At Experience Advertising, we run exciting ROI-driven Facebook and Instagram advertising campaigns for our clients to help them grow their businesses cost-effectively.
10.  Make things easier – A social media manager works on keeping your social media pages running smoothly so that you can focus on running your business. Whether you’re new to using social media for advertising or you want to give your social media presence a makeover, our social media management agency can help you. 

Make your life easier when you hire Experience Advertising to manage your social media presence. We use the most effective online marketing strategies and tools for businesses and brands of all sizes. Contact us today to learn more, or call: 954-662-8010 for a free social media management consultation. Get the most out of Facebook, Instagram, and more with social media management services from Experience Advertising. 

If you are looking to recruit affiliate marketers check out PublisherFinders.com.