About CostPerNews — Intelligence for the Brands Behind Every Affiliate Program
CostPerNews is the premier destination for affiliate marketing news, performance marketing strategy, and industry intelligence — built for the brands and advertisers running real programs at scale.
Our editorial mission
We exist to serve affiliate program managers, performance marketing directors, OPM agencies, in-house e-commerce growth teams, and CMOs at brands and advertisers. The affiliate channel is now a $13+ billion industry in the US alone, growing nearly twice as fast as e-commerce overall.
What we cover
- Strategy — Scaling, attribution, incrementality, commission structure, first-party data, and AI's impact on affiliate.
- Affiliate Recruiting — How brands find, recruit, and activate high-quality publishers and super-affiliates.
- Networks — Coverage of CJ Affiliate, Impact.com, ShareASale, Awin, Rakuten Advertising, Everflow, and TUNE.
- Tools — Reviews of affiliate discovery platforms, tracking software, compliance tools, and recruitment SaaS.
- Agencies — Reviews and rankings of top OPMs and performance marketing agencies.
Editorial leadership and standards
Editorial direction is led by Evan Weber, a digital and affiliate marketing practitioner with more than 20 years of experience. We prioritize credible sources, distinguish analysis from fact, disclose material commercial relationships, and correct substantive errors. Read our editorial policy for details.