In-depth coverage of the major affiliate networks — CJ Affiliate, Impact, ShareASale, Awin, Everflow, TUNE, and Rakuten — including platform comparisons, tips, and growth strategies.
Platforms built around creator-native commerce are pulling affiliate spend away from legacy networks. Here's what the shift means for how you structure and recruit your program in 2026.
YouTube just opened a significant new channel for affiliate revenue: Shopping creators can now tag Amazon products directly in their videos. Here's what it means for brands running affiliate programs.
YouTube's Shopping Affiliate Programme is expanding to the UK, announced at CreatorFest 2026. For affiliate managers running UK-facing programs, the window to act is narrow and the competitive stakes are real.
SEGG is converting Lottery.com into a US and LatAm-focused affiliate platform, abandoning direct lottery operations. For iGaming affiliate managers, the move redraws competitive dynamics in two high-value markets.
Rakuten Advertising and Similarweb have partnered to bring LLM visibility intelligence into affiliate performance data. Here's what it changes for program managers benchmarking brand presence.
Adweek identified five browser-based shopping tools accused of the same cookie-stuffing tactics that sank Phia. Affiliate managers running programs on major networks need to act before revenue leaks compound.
Finassets just raised its affiliate revenue share to 40%, one of the highest rates in crypto. That number will pressure your program's commission structure whether you're in fintech or not.
eBay just added live shopping to its Partner Network, putting real-time commerce directly inside its affiliate program. Here's what the move means for managers running product-based programs.
Microsoft just launched Minecraft's first affiliate program on impact.com, and it signals something bigger: gaming publishers are finally treating performance marketing as a serious acquisition channel.
Ace Alliance, part of the Revpanda Group, has acquired Affiverse Media — consolidating one of affiliate marketing's most active independent education and media brands into a larger performance marketing agency group.
Facebook now lets affiliates promote brand links directly inside the platform. For program managers, this changes how you recruit, track, and compensate social publishers running Meta traffic.
Levanta now lets brands run a single affiliate and creator program across Amazon, Shopify, and Walmart simultaneously. For program managers juggling siloed channel budgets, that's a structural shift worth understanding fast.
Rakuten Advertising just launched Mirai, claiming it's affiliate marketing's first advanced AI optimization agent. Here's what program managers need to know before it reshapes how commissions get allocated.
In the biggest structural shift the affiliate industry has seen in years, Impact.com and Rakuten have announced a sweeping partnership that redraws the competitive map. Rakuten is exiting the software side of partnership marketing entirely — transitioning thousands of merchants and publishers to Impact's platform — while retaining its formidable consumer-facing assets like Rakuten Rewards and its managed service business.
Meta made its most significant move into affiliate commerce at Shoptalk 2026 in Las Vegas, debuting creator affiliate partnership tools, in-app checkout through its Business AI agent, and retail media network discovery offerings that put it in direct competition with TikTok Shop's affiliate ecosystem. The announcement signals that the social commerce affiliate race is now a three-platform war between Meta, TikTok, and Amazon.
Impact.com suspended the Honey browser extension on January 16, 2026, following research by Ben Edelman characterizing the extension's behavior as 'stand-down' tactics — interfering with affiliate tracking by overwriting last-click attribution at the point of conversion. The suspension has reignited a long-simmering debate about browser extensions, affiliate commission integrity, and the structural vulnerabilities of last-click attribution models.
AWIN is one of the world's largest affiliate networks, connecting thousands of advertisers with a global publisher ecosystem. But size alone doesn't guarantee results. The brands extracting maximum value from their AWIN programs share a common trait: they treat publisher recruitment as an active, ongoing investment — not a one-time setup task.
The ultimate strategy for affiliate recruitment that works with any network. Launching your affiliate program on a platform like CJ Affiliate, Impact, ShareASale, Awin, Everflow, or TUNE is a great start — but it's just that: a start. These platforms provide the backend infrastructure to track clicks and sales, manage payouts, enforce compliance, and provide reporting. But the real work of building a high-performing program happens outside the platform.
From our publisher · Sponsored · Disclosure
CostPerNews is published by the team behind two affiliate-industry businesses built for brands, advertisers, and affiliate managers.
Affiliate Program Management Agency
Experience Advertising is a full-service affiliate program management (OPM) agency founded by Evan Weber in 2007. The team launches, manages, and grows affiliate programs on CJ Affiliate, Impact, Awin, ShareASale, Rakuten, Everflow, TUNE, and PartnerStack — with hands-on publisher recruiting as the core of every engagement.
Talk to Experience Advertising → experienceadvertising.com
Affiliate Discovery Software
AffiliateFinders is a searchable directory and discovery platform for affiliate managers. It surfaces active content affiliates, review sites, coupon and loyalty publishers, newsletters, and creators across hundreds of verticals so brand teams can build a recruiting pipeline in minutes instead of weeks.
Search AffiliateFinders → affiliatefinders.com