Editorial lead

Evan Weber

Evan Weber is a digital and affiliate marketing practitioner with more than 20 years of experience helping brands improve customer acquisition, affiliate recruiting, and performance marketing programs.

Affiliate and performance marketing experience

Evan Weber has worked in digital marketing and technology for more than 20 years. He founded Experience Advertising in 2007 to help brands manage and grow affiliate programs across major networks. His work spans affiliate program strategy, publisher recruiting, paid media, conversion optimization, attribution, and AI-assisted marketing operations.

Editorial responsibility

Evan leads the publication's editorial direction and is the named expert behind CostPerNews analysis. News and data claims should be traceable to credible sources, commercial relationships should be disclosed, and material errors should be corrected transparently.

Verify Evan's background

LinkedIn profile · Experience Advertising · CostPerNews editorial policy