You may be wondering, “How do I find relevant publishers and influencers for my exercise & fitness brand?” At the risk of answering a question with a question, how would you advise your client to choose their own personal fitness regime? You would probably advise them to conduct an honest assessment of their health and fitness goals. Perhaps you’d discuss their diet, and select appropriate workouts for strength, cardio, mindfulness, and stretching. The drill for managing an affiliate program is quite similar. You’ll first need to assess your program’s needs and marketing goals. You will want to identify the type of publishers and influencers that can best advance and scale your brand and sales in the exercise and fitness space? Who will help you to locate and onboard these affiliates? Just like a successful fitness program, who will help you achieve your individual goals for growing your brand?
When your focus improves, you’ll be excited and more likely to stick to your goals. PublisherFInders.com was designed to help affiliate managers and influencer managers find affiliate marketers, publishers, content creators, influencers, and partnerships. Publisher Finders was created by Evan Weber, an expert in ecommerce, affiliate marketing, and digital marketing – with a stellar track record of twenty years of growing affiliate programs in over three hundred companies.
PublisherFinders.com can provide a fulfilling workout for your brand by making it easier than ever before to search and find relevant publishers and influencers for your exercise and fitness program. As a subscriber to Publisher Finders, you will have access to lists of relevant web publishers, content creators, and super-affiliate producers. These customizable lists are constantly updated, with new publishers being added regularly across all market niches. You will be able to quickly identify influencers to prospect and receive email notifications of affiliates, publishers and influencers that fit with your exercise and fitness brand. With Publisher Finders’ monthly or yearly subscription software platform, you will get results that will help you stick with your goal of growing your exercise and fitness affiliate program.
2022 saw a whopping growth of 57% in fitness influencer marketing. If this doesn’t convince you to find and recruit the right influencers for your fitness brand, perhaps the following statistics certainly will. In 2021, 75% of brands increased their ad spend on influencer marketing. That budget allocation is expected to rise further in 2022. Influencers generally have a strong bond with their audience. Their followers trust them. It may seem easy to navigate the influencer marketing space, but you’ve got to do more than just recruit a well-known influencer with a huge following. You will need to ensure that their values align with your brand’s vision and voice. Otherwise, you’ll just be on a treadmill to nowhere.
Finding the right publishers and influencers for your affiliate fitness program will require you to establish an affiliate partnership based on authenticity, transparency, and trust. Knowing how to find the right influencers can make all the difference. Finding and recruiting the right influencers for your fitness brand can be tricky without a good affiliate search tool to rely on. Here are a couple of factors you may want to keep in mind:
● Who is your target audience? This is where most exercise and fitness campaigns go wrong. They fail to find an influencer that their target shopper follows. This is where PublisherFinders.com hits the spot. For example, a fitness blogger may have a loyal and engaged following that matches the demographics and profile of your ideal customer. That’s the kind of content creator you need to partner with! Your goal is to find influencers who can represent your products to the right people.
● Looking at the wrong research can be costly and even discouraging. The very last thing an affiliate fitness program needs is to become discouraged! For example, you might select influencers based solely on the number of their followers, but there is more to it than that. Publisher Finders will take the time to vet them. Without proper screening you may end up with the wrong influencers and followers . . . just empty calories.
If you are a brand that is active in the exercise & fitness space, it makes sense to find publishers and influencers that can promote your fitness brand to new audiences in a creative and authentic way. PublisherFinders.com is the way to go if you want to expand your brand identity and grow your affiliate program and revenue. You don’t need to reinvent the wheel. Publisher Finders tools are ready to go to work for you. If you act today, they have a 14-day FREE TRIAL. You don’t even need a credit card because they know that once you’ve tried the Publisher Finders influencer search tool, you’ll wonder how you ever went without it.