If you are trying to generate more leads and conversions on your website, there are several  great strategies you could consider. But there is one that you should seriously be focusing on if you’re working with affiliates. It’s your affiliate conversion rate. And it should be growing. Those affiliate marketers, influencers, bloggers, and other brand partners should be promoting your brand to their web audiences and sending more site visitors your way.

Any action that’s taken by affiliate-driven traffic will benefit both your program and your affiliate partners. More affiliate conversions will deliver a more profitable affiliate program. And a more profitable affiliate program can grow as it’s intended to grow. If your goal as an affiliate manager is to see your affiliate conversion rate increase while building your program, or if you’re ready to launch an affiliate program for the first time, one of the best ways to boost your affiliate conversion rate is to find the best affiliate networks for affiliate programs.

Affiliate web publishers drive conversion through:

            Social Media Presence

            Content creators are on the most popular social media sites, where they have grown

a following. Partnering with high-performing affiliates allows you to tap into their talents for self-promotion to start building brand awareness and getting effective advertising out there. A content creator’s sponsored posts and ads can get links to your site directly in front of the customers you want to reach.  

            Engaging Content

Affiliates create content that’s meant to elicit a reaction. Whether it’s views, shares, clicks, or driving traffic, an affiliate’s content has a job to do. When you find the best affiliates for your program, their quality web content can start increasing valuable conversions for you.

            Connections with an Audience

Publishers can be selected for their appeal to your target audience. Affiliates work in virtually every industry and niche market and can connect and engage with consumers in a way that feels personal, relatable, or even aspirational. When a consumer values an affiliate’s opinion, they will be more likely to heed that publisher’s call-to-action.  

If you want to start growing your affiliate program, you might need to find more quality affiliates to bring on board. Looking through social media pages and Google searches can take more time than it’s worth. So where can you quickly find the right affiliates to promote your brand? On the best affiliate networks, like:

• CJ.com
• Impact.com
• Rakuten/LinkShare
• Sharesale.com

Here, there are active affiliates who work in all areas of e-commerce. Partnering with some new content creators for seasonal promotions can be a great idea. Starting a new affiliate program can help to bring in more site visitors, subscriptions, and sales. And when you do, quality affiliate partners can help grow your site’s conversion rate steadily.

At Publisher Finders, connecting with relevant, content-producing affiliates on these networks is easier than it’s ever been before. We’ve created an affiliate search tool that lets affiliate managers search for and recruit affiliates all in one easy-to-use platform. The affiliates in our network are ready to join affiliate programs and get to work driving traffic and generating interest in your brand. Contact us today to learn more or check out our free 14-day trial to get started finding and recruiting quality web publishers.