As an affiliate manager, messaging affiliates is an essential part of growing and optimizing your affiliate program. According to affiliate marketing expert Evan Weber, “Messaging and recruiting are the two sides of the equation for affiliate managers. You have to be doing both simultaneously at all times to truly grow the affiliate program to its full potential.”

There are numerous benefits to personal messaging affiliates. By staying in regular contact with affiliates and providing them with support and resources, you can build strong relationships and increase their production. Personal messaging allows you to connect with affiliates on a more personal level and provide individualized support, which can be especially useful for top-performing affiliates who are consistently producing high results.

According to Weber, affiliates and publishers should be messaged frequently to ensure that they are fully engaged and motivated to promote your products or services. By keeping affiliates informed about new products or promotions and offering them additional support and resources, you can help them to optimize their efforts and increase their production.

In addition to messaging affiliates, it is also important to consider getting on a video call with them to create a strong relationship and see how the partnership will flow. As Weber suggests, this can be an effective way to build trust and establish a strong foundation for the partnership.

1. Increase participation: By personally messaging affiliates and addressing any questions or concerns they may have about joining the program, you can help to increase participation and attract top-performing affiliates.
2. Build trust and strengthen relationships: By staying in regular contact with affiliates and providing them with support and resources, you can build strong relationships and increase their production. Personal messaging can be an effective way to do this, as it allows you to connect with affiliates on a more personal level and provide individualized support.
3. Offer additional support and resources: By personally messaging affiliates, you can offer them additional support and resources to help them succeed in the program. This could include marketing materials, guidance on how to optimize their efforts, or information about new products or promotions that they can promote.
4. Thank affiliates for their high production: If you have affiliates that are consistently producing high results, it is important to recognize and reward their efforts. Personal messaging is a great way to thank these affiliates and offer them additional incentives or rewards to continue their high performance.
5. Address any issues or concerns: If affiliates are experiencing issues or have concerns about the program, personal messaging allows you to address these issues directly and work with them to find a solution. This can help to improve the overall program experience and keep affiliates engaged and motivated.

In conclusion, personal messaging is an essential tool for affiliate managers to increase participation, build trust, offer support, and address any issues or concerns. By making a concerted effort to personally message affiliates and establish strong relationships, you can effectively grow and optimize your affiliate program for success.

As affiliate marketing expert Evan Weber advises, it is important to be doing both messaging and recruiting simultaneously at all times in order to reach the full potential of your affiliate program. Additionally, getting on a video call with affiliates can help to build trust and establish a strong foundation for the partnership. By following these strategies, you can effectively grow your affiliate program and drive success for your business.