When it comes to managing an affiliate program, choosing the right agency can make all the difference. An effective affiliate management agency can help businesses recruit high-quality affiliates, optimize performance, and drive revenue growth. However, with so many options on the market, it can be difficult to know where to start. In this article, we’ll discuss the 5 key factors to consider when selecting an affiliate management agency.

1. Proactive recruitment: One of the most important factors to consider when selecting an affiliate management agency is their ability to recruit high-quality affiliates. A good agency will have a strong network of contacts and be able to bring on new partners quickly and efficiently. This means they should have a proven track record of success, with a diverse portfolio of clients, which can be a good indication of their ability to identify and attract the right affiliates for your program. They should have a solid understanding of the affiliate landscape and be able to identify new opportunities to expand your program and increase revenue.
2. Building relationships: Another important aspect to consider is the agency’s ability to build strong relationships with affiliates of all sizes and backgrounds. This means being available for video calls and being able to communicate effectively with partners from all walks of life. It’s also important that the agency has a customer-centric approach, and is able to understand and cater to the specific needs of each affiliate, in order to build trust and foster long-term partnerships. A good agency should also be able to provide regular performance reports, and collaborate with affiliates to develop strategies to increase their performance.
3. Regular newsletters: Another key factor to consider is an agency’s ability to send out regular, high-quality newsletters to affiliates. These newsletters should be visually appealing and contain valuable information that can help affiliates perform better. This can include tips on how to optimize their website, insights on industry trends, updates on the program and promotions, and any other relevant information that will be beneficial for them to know.
4. Traffic management: Traffic management is also a crucial part of an agency’s role. This includes sending out tracking links and creatives directly to affiliates, as well as walking them through the tracking platform to ensure they are able to accurately track their performance. A good agency should have a robust tracking and reporting system in place, which allows them to monitor and analyze the performance of the program, and make data-driven decisions to improve it.
5. Affiliate support and advice: Finally, a good agency should be able to provide affiliates with advice, website feedback, and incentives to help them perform better. This could include providing tips on how to optimize their website for conversion, or offering bonuses for meeting certain performance milestones. An agency that is able to provide this kind of support, will be able to help affiliates become more successful, and in turn, increase the performance of the program.

In conclusion, when looking for an affiliate program management agency, it’s important to find a team that is proactive, relationship-focused, and able to provide valuable support and resources to help affiliates succeed. By considering these five key factors, businesses can select an agency that will not only help them recruit high-quality affiliates, but also optimize the performance of their program, and drive revenue growth. By working closely with the agency, businesses can ensure that their affiliate program will be a valuable asset for their business for years to come.

Experience Advertising is a leading OPM (Outsourced Program Management) agency that specializes in managing affiliate programs on a variety of platforms including CJ, Impact, Shareasale, and in-house affiliate platforms. With years of experience and a proven track record of success, they have the expertise and resources to help businesses of all sizes achieve their affiliate program goals and maximize revenue growth. Whether you’re looking to recruit high-quality affiliates, optimize performance, or drive revenue growth, Experience Advertising can help you achieve your goals and take your affiliate program to the next level.