Working with your affiliates can be a rewarding experience, but how do you know if you are providing them with the support they need to properly promote your brand? How are you making it known to them that their work is appreciated? How are you making sure that you are offering value to your affiliates – because this is a key to building a successful affiliate marketing program. If you are uncertain as to how you can deliver more value to your affiliates, keep reading to get some helpful tips from Publisher Finders – a leading source for finding and recruiting the best affiliate publishers and content creators for your brand.

There are several strategies you should consider if you want to provide added value to your affiliates. Here are just a few:

1. Offer competitive commission rates

Money is an easy way to motivate people to want to work. Let them know upfront that you offer exceptional commission rates. Make them want to work with you! By offering a competitive commission rate, you are letting your affiliates know that you are invested in their success and willing to reward them for it.

2. Provide exclusive discounts and promotions

Exclusive discounts and promotions are another way to reward your affiliates to let them know that you care. This instills a feeling of high esteem that will stay with them. Their work isn’t going unnoticed, and you are willing to up the ante and give them more than just a commission rate.

3. Offer regular incentives and bonuses for top-performing affiliates

Regular incentives and bonuses for top-performing affiliates are more things to put on your list when valuing affiliates. This can be in addition to competitive commission rates, product discounts, and special offers for affiliates. Incentives keep your team motivated and focused, and demonstrate that you appreciate their hard work. It also means that you will be putting your money where your mouth is and that you are committed to rewarding your affiliates for putting in the extra effort.

Now that you know how you can provide your affiliates with value, keep reading to learn how Incentives for affiliates will also make them feel regarded.

1. Offer commission bonuses for high sales

You already know about the importance of offering competitive affiliate commission rates, but what about commission bonuses for high sales? Keep your top-performing affiliates happy with this offer. Offering a tiered rate based on performance can be highly motivating to many affiliates. If your affiliates are doing a solid work for your company, it makes sense to return the favor. Your ROI will thank you!

2. Provide access to exclusive products and services

Another method that can help incentivize good performance is by letting your affiliates have exclusive access to products and services. Make them feel like the VIPs they are with this perk. They are special and they deserve special things. You can also provide product samples in exchange for their posted online reviews.

3. Consider offering non-monetary incentives such as recognition and rewards.

Incentives and value don’t always have to present themselves in the form of money, products, and services. Sometimes it comes with verbal or written recognition to let them and others know they are doing a great job. Acknowledgment goes a long way. Consider, naming your top-performer of the month in your affiliate newsletters or on your company’s social media pages.  Or, send out a “Certification of Appreciation” to your top producers.

Build value in your relationships with your affiliates by providing a program that affiliates enjoy being a part of.  Who said affiliate marketing can’t feel like one big happy family?

If you are trying to grow your affiliate program and you’re looking for affiliate publishers who will want to join your program, subscribe to Publisher Finders right now, and take advantage of your FREE 14-day trial!