If you are an affiliate program manager, the owner of a business, the head of a marketing team, or just a general member of a marketing team within your company, it is likely that you are always looking for new and innovative ways to find and recruit affiliates to your company’s affiliate program. One powerful tool that you can use to help recruit affiliates is social media. Whether that be Facebook, Twitter, Instagram, TikTok, Snapchat, etc., social media platforms can be exceptionally effective once you understand how to use them correctly. Publisher Finders, the leading source of web publishers and influencers, understands just how invaluable social media can be for growing companies. Keep reading to learn some tips and tricks on how to best recruit relevant affiliates using the power of social media.
1. Check Out What’s Trending
On today’s most popular social media platforms, there is either a trending or an explore page you can easily access. You can utilize these pages to see what sort of content and social media creators/influencers are gaining the most traction. By spending some time on these links, you can begin to understand what sort of content is successful on the app, which, in turn, can assist you in narrowing down which apps you want to use to target your affiliates for program recruitment. The audience for each platform will be different, so it will be important to know your audience and narrow down which social media platforms will best attract your niche target.
2. Search Hashtags
One of the best ways to find affiliates that target your specific market niche is to search hashtags on your social media platform of choice. Effective social media influencers are always sure to utilize hashtags to make sure they are getting their content out there and are able to be more visible to their audiences. On top of this, by searching hashtags you will be able to see what posts and content from social media influencers gain the most traction amongst followers. By searching hashtags you will be more likely to identify the most skilled and most popular influencers that you could recruit to your affiliate marketing program.
3. Reach Out to Influencers Through Email And/Or Direct Messages
Once you have identified some influencers that you think would be a great fit for you and your affiliate program, it is time to begin outreach. The first thing you should do is look through their social media platforms to see if you can identify a business email that you can reach out to. If they do not have one publicly available, you can utilize their direct messages on their social media platforms as a tactic for outreach. As their work revolves around the platform, it is likely they are on the platform frequently. However, the downside to this strategy will be that they receive hundreds of direct messages a day, so you will want to utilize email as a strategy first.
Social media is a great tool to help you recruit affiliates. Publisher Finders can help you to speed up the process through our exclusive online database of affiliate contacts for every industry. We even offer a FREE 14 day trial so you can test it out. You can get started today and immediately begin recruiting affiliates by signing up for our free trial!
Looking to recruit affiliates for your company’s affiliate program? Social media platforms like Facebook, Twitter, Instagram, TikTok, and Snapchat can be incredibly powerful when used correctly. Publisher Finders, the leading source of web publishers and influencers, recognizes the value of social media for growing companies. Here are some SEO-optimized tips to effectively recruit relevant affiliates using the power of social media.
First, check out what’s trending on popular social media platforms to understand successful content and target your niche audience.
Second, search hashtags to find influencers in your specific market niche. Third, reach out to influencers through email or direct messages, utilizing their preferred platform.
Lastly, leverage the power of social media with Publisher Finders’ exclusive online database of affiliate contacts for every industry. Start recruiting affiliates today by signing up for our free 14-day trial!