There are many decisions to make about the growth of a business or brand. One of the most important of these decisions is knowing when to hire an ecommerce marketing agency. Brands of all sizes work with these digital marketing agencies in order to scale business and grow their brand. Working with a marketing agency has definite benefits: expert strategy and analysis, website design, quality copy and curation of content, and performance-focused marketing direction will all be available with an ecommerce advertising agency onboard. Small businesses and larger companies, personal brands, and other online retailers can hire an ecommerce marketing agency at any stage of their growth process, when any reasonable budget is available, and when it makes sense for them. But deciding that it’s time to start working with a highly-rated ecommerce marketing agency comes with other important considerations, such as, knowing what to look for in an ecommerce advertising agency. Read through this handy checklist to learn how to vet an online marketing agency and make sure it’s the right choice for your company.
Multiple Advertising Platforms
All of the available advertising platforms are useful, but not every platform will be the most useful to every brand. Where those ads and campaigns will be run will be a big factor in their success. Finding the right ecommerce marketing agency means finding an agency that knows how to pair a campaign with the best platform or platforms, in order to best reach the people it’s meant to reach. The ins-and-outs of Google Ads, Facebook Ads, and advertising on Instagram, TikTok, Pinterest and other popular platforms can be managed by an ecommerce marketing agency – make sure that a prospective agency can expertly work on a variety of online advertising platforms .
Customized Strategies
Choosing the perfect ads and advertising campaigns is also where the right digital marketing agency will be useful. Steer clear of any agency that utilizes a one-size-fits-all approach when marketing for its clients. Each business and brand is unique and should have a marketing plan that aligns with their specific needs, goals and customer target. Look for an agency that takes a personalized approach to working with you. Advertising strategies and marketing practices should be crafted to fit your business or brand.
Transparent Reporting
Communication is key! Being clear and upfront with clients during all stages of a marketing campaign is what a responsible ecommerce marketing agency does. Time-sensitive feedback and performance metrics should be taken into account when running a campaign – and adjusting things based on the feedback and metrics can help keep advertising efforts profitable. A good ecommerce advertising agency should be keeping up with your website traffic, conversions, and revenue that results from their advertising strategies. A good agency should offer more than just data tracking, they should keep you informed – letting you know how it measures up against the expectations you had set at the beginning of a campaign.
A highly-reviewed digital marketing agency will stay in communication with a client, answer questions, and address any concerns when they arise. When you hire a marketing agency, look for one that values staying in frequent contact with its clients.
Conversion Rate Optimization
Your website is your home-base, and it should be performing to its absolute best potential. While great ads and strong campaigns placed on the right platforms can help reach a target audience and drive more traffic, if that traffic arrives at a website that doesn’t convert well, it can put a real damper on any advertising progress. A well-converting website means that it operates smoothly, has consumer-friendly features, is easily navigable, and makes visitors feel confident when making a sale, signing up, leaving their info, watching a video – or whatever the main conversion goal is. Finding an ecommerce marketing agency that can also handle website conversion rate optimization is a real score. Look for an agency that can provide necessary updates to your website (if needed) and verify that a prospective agency knows how an optimized website can lead to higher conversion rates and, ultimately, a boost in revenue.
Continuous Improvement
The world of ecommerce marketing is always evolving. New platforms rise to the top, ad types surge in popularity, SEO tactics and other strategies have to be kept up to date. The last thing you want is an agency that’s stuck a few years (or even a few months) behind. The best digital agencies focus on continuous improvement – mastering the latest technologies and learning the most recent industry-best practices to stay on top. Striving for improvement doesn’t stop there – a high-performing marketing agency will also aim to continuously improve their clients’ campaigns, knowing when and where to make adjustments, keeping abreast of trends and changes and strengthening core marketing strategies as well.
Checking out a few agencies before committing to the best digital marketing agency can be a smart move for your bottom line. You’ll want to carefully choose an ecommerce marketing agency that shares your vision for growth and is able to work with your budget to best meet your business goals. You’ll want to make sure that an agency is client-focused, ROI-focused, and that it prioritizes the needs of its clients. And you’ll want to work with an agency that can be adaptable across multiple advertising platforms.
If you’re looking for a digital marketing agency for your ecommerce business or brand, take a look at Experience Advertising. With over 15 years of online advertising and brand-building experience, this premier agency works with businesses of all sizes to help them increase traffic, grow revenue, and establish a strong online presence. Experience Advertising, Inc. manages ad campaigns across all of the top online advertising platforms and creates unique advertising plans for each of its clients. As a full-service digital marketing agency, conversion rate optimization and other ROI-focused tactics are provided for businesses and brands. And at Experience Advertising, the focus is always on innovation, improvement, growth and ROI.
Do you have questions about how to increase your customer base or following? Is more website traffic your goal this year? Experience Advertising has answers for all of your ecommerce marketing questions. Contact this top-performing agency today or sign up for a FREE ecommerce advertising consultation now.