Have you considered email marketing to ramp up your web traffic and sales? It is one of the many ways to not only grow your affiliate program, but to also reach out to current and new customers and keep them in the know. Communication is the key to success, so adding another channel of it via email marketing can be very beneficial. In today’s digital world, it just makes sense.

There are many benefits when it comes to email marketing such as personalized content creation, feedback collection, data analysis, and sharing cost-effective ad campaigns. It is also an effective way to drive traffic to your website and social media profiles. While email marketing is a way to communicate with customers and possible affiliates, it is important to remember to create engaging content and subject lines so that your email won’t get sent straight to the receivers’ spam folder – never to be seen again.  And, since it isn’t likely that your mail will be the only one in the receiver’s inbox, you are going to have to get creative with your email content in order to stand out from the crowd.

Make sure that whatever you are sending to your targeted audience is easy to read on any device (desktop, mobile, tablet, etc.) user-friendly, and interesting. If not, your email campaign will offer little to no value to your audience and may deter them from consuming your products or joining your affiliate program. Another thing to consider is the type of email you are going to be sending and who is likely to receive it – remember, a benefit of email marketing is personalized content.

Personalize audience content with three types of emails:

1. Dedicated emails

Reaching a smaller portion of the whole is a way to personalize content because it requires that you are monitoring trends to send specific content to users based on how they interact with your brand.

2. Invite emails

Invitational emails that draw attention to product launches, coupon offers, online events, contests, demos, and more, are a popular way to personalize your content and show your audience that you understand their product needs and preferences.

3. Promotional emails

Promotional emails tend to reach a larger audience, but that does not mean that they can’t feel personalized. Include the first name of the recipient in your email to make it feel like the email was meant just for them, and by giving them a sneak peek of new products and services.

Understanding how to navigate email marketing isn’t enough. You will need to know how to build your email list as well. When it comes to drawing in customers, it is common to have an opt-in pop-up that offers a percentage off on their first order. This is a good idea, but might not necessarily be what you need to attract quality affiliates to your program.

Create lists of prospective affiliates with the help of a subscription to Publisher Finders. With access to a carefully curated database, you will be able to grow your email list in no time which means you will also be able to grow your affiliate program and revenue. It is a simple chain reaction. Users of Publisher Finders are able to create lists of affiliates they would like to work with as well as prospective affiliates for future use. Get started now and book a FREE demo with creator Evan Weber or sign up for a FREE 2-week trial today!