If you are an affiliate program manager, a leader of a marketing team tasked with helping develop your affiliate program, a general member of the marketing team, or the owner of a business, it is likely that you are constantly looking for new ways to find and recruit affiliates that can help you boost brand recognition and sales.
One powerful tool that can help you find and recruit new affiliates is referral programs. Publisher Finders, the leading source of web publishers and influencers, understands the importance of finding and recruiting quality affiliates. That is why we are covering everything you need to know about referral programs in this post.
What is a referral program?
A referral program in its simplest terms is a reward system companies use to encourage existing customers to recommend their products to others. Often, this works by having a customer refer your product to their friend. If this friend purchases your product on their recommendation, companies will reward the referring customer with some sort of benefit, such as 15% off their next order. This can also work on a larger scale for affiliates.
Why are referral programs so efficient?
1. Incentive
If your referral program offers attractive incentives, affiliates will be much more interested in working with you and your company from the get-go. Thus, by creating a strong referral program you will already be garnering the interest of new and potential affiliates to partner with.
2. Rewards existing customers
Another advantage of referral programs is that they tend to pull from your already existing customer base. This is a whole group of potential affiliates who may already enjoy your existing products and with whom you can foster even stronger brand loyalty by introducing them to the lucrative benefits of affiliating with your brand.
3. The affiliates will be more sincere
Referral programs are largely based on existing customers who are already familiar with your products. Therefore, recommending your products to their audience base will be much more genuine than an affiliate who has never previously had any experience with your company or your products. The more genuine an affiliate is, the more successful they will be at bringing in new customers for your company.
4. Generate a whole new round of potential affiliates
One of the best things about a referral program is that it can generate a new pool of potential affiliates you can recruit to your referral program. In essence, affiliates can create a lot of online buzz around your brand and your affiliate program which in turn will attract more affiliates who will want to get in on the action. All this buzz is a very good thing in terms of website traffic, sales, and generating new customers and potential affiliates who will be excited to join your referral program.
Publisher Finders, the leading source of web publishers and influencers, understands what a time-consuming process it can be to find and recruit relevant affiliates. That is why its development team, well-versed in affiliate marketing, created an exclusive database of affiliate contacts that fit every industry niche. Recruiting web publishers and influencers for your referral program has never been easier! With a 14-DAY FREE TRIAL and no credit required,there is absolutely zero risk in trying out this leading source for affiliate recruitment. You can sign up today! Publisher finders is sure that you will not be disappointed!