-
Why DTC Marketing Managers Should Look to Grow Their Affiliate Channel
by
As a marketing manager, it’s important to understand the various strategies that can be used to drive sales and revenue for your brand. One such strategy is affiliate marketing, which involves affiliates promoting your products or services in exchange for a commission on any resulting sales. Affiliate marketing is a win-win situation for both the
-
5 Ways to Get Executive Buy-In to Invest in the Company’s Affiliate Program Supported by Data
by
As a marketer, you are well aware of the potential of the affiliate marketing channel to drive growth and revenue for your company. However, getting buy-in from the CMO or other executive decision makers to invest in the growth of the affiliate channel can sometimes be a challenge. Here are five ways to make a
-
Why Affiliate Messaging is So Important for Affiliate Managers to Get Right
by
As an affiliate manager, messaging affiliates is an essential part of growing and optimizing your affiliate program. According to affiliate marketing expert Evan Weber, “Messaging and recruiting are the two sides of the equation for affiliate managers. You have to be doing both simultaneously at all times to truly grow the affiliate program to its
-
Why CJ Affiliate is One of the Leading Affiliate Networks in the United States
by
CJ Affiliate, formerly known as Commission Junction, is a leading affiliate network in the United States and around the world. There are several reasons why CJ Affiliate stands out as the top choice for affiliates and advertisers alike. One reason is the sheer size and reach of the network. CJ Affiliate has over 3,000 active
-
7 Ways Affiliate Managers Can Grow And Optimize Their Affiliate Programs in 2023
by
As an affiliate manager, your primary goal is to grow and optimize your affiliate program to drive traffic and sales for your business. But with so many different affiliates and strategies to choose from, it can be challenging to know where to start. In this post, we will explore seven proven strategies that affiliate managers
-
How Super-Affiliates Can Help You Generate More Leads and Sales
by
You may be familiar with the term affiliate, but what about super-affiliate? To put it simply, a super-affiliate is an affiliate who is able to draw in more traffic and sales than your average affiliate. These people will become essential to your affiliate program; once you find and recruit them, you will never want to
-
Why You Need To Recruit Super-Affiliates In 2023
by
With the new year looming right around the corner, it is time to get your brand going on the right foot. Therefore, recruiting super-affiliates to your program is an absolute must for 2023. A super-affiliate is going to be one of your most prized possessions in the upcoming year. They can be an essential part
-
3 Ways Affiliate Managers Can Motivate Dormant Affiliates
by
As an affiliate manager, it’s important to constantly seek ways to engage and motivate your affiliates in order to drive more sales and revenue for your business. However, it’s not uncommon to have affiliates who aren’t actively promoting your products or services, or who have become “dormant” in their participation in the affiliate program. Here
-
Why the Affiliate Marketing Industry Has Experienced Significant Growth Over the Past 10 Years
by
The affiliate marketing industry has experienced significant growth over the past decade, driven by the rise of e-commerce and the increasing use of the internet as a platform for marketing and advertising. According to a report by the Performance Marketing Association, the industry was worth $12 billion in the US in 2016 and is projected
-
How to Run Effective Ad Campaigns on the Major Ad Platforms
by
Running effective ad campaigns on major platforms like Google Ads, Facebook Ads, and retargeting ads is an important part of any digital marketing strategy. To maximize your chances of success, it’s important to understand the unique features and capabilities of each platform, and to develop a tailored approach for each one. One of the most