The premier destination for affiliate marketing news, performance marketing strategy, affiliate recruiting tactics, and OPM agency intelligence — trusted by affiliate managers, growth leads, and CMOs at brands and advertisers worldwide.
Networks —
YouTube's Shopping Affiliate Programme is expanding to the UK, announced at CreatorFest 2026. For affiliate managers running UK-facing programs, the window to act is narrow and the competitive stakes are real.
Networks —
Adweek identified five browser-based shopping tools accused of the same cookie-stuffing tactics that sank Phia. Affiliate managers running programs on major networks need to act before revenue leaks compound.
Networks —
Ace Alliance, part of the Revpanda Group, has acquired Affiverse Media — consolidating one of affiliate marketing's most active independent education and media brands into a larger performance marketing agency group.
Agencies —
Choosing the right Outsourced Program Manager (OPM) is one of the highest-leverage decisions an affiliate marketing team can make. The best agencies don't just run your program — they transform it. They bring proprietary publisher networks, sophisticated compliance frameworks, and data-driven commission strategies that compound over time.
Tools —
For affiliate program managers, finding the right software to discover and recruit quality publishers is one of the most pressing operational challenges. The market has evolved considerably beyond simple network directories and manual Google searches. Today, a new class of purpose-built affiliate discovery platforms is changing how brands build their publisher pipelines.
Networks —
AWIN is one of the world's largest affiliate networks, connecting thousands of advertisers with a global publisher ecosystem. But size alone doesn't guarantee results. The brands extracting maximum value from their AWIN programs share a common trait: they treat publisher recruitment as an active, ongoing investment — not a one-time setup task.
Tools —
Affiliate marketing has quietly become one of the most efficient acquisition channels for brands in ecommerce, SaaS, and B2B. But while every company wants "more affiliates," actually finding high-quality partners remains one of the biggest bottlenecks in the industry. That's where AffiliateFinders.com steps in — the platform promises to radically simplify affiliate recruiting through AI-powered discovery and enriched partner profiles.
Networks —
The ultimate strategy for affiliate recruitment that works with any network. Launching your affiliate program on a platform like CJ Affiliate, Impact, ShareASale, Awin, Everflow, or TUNE is a great start — but it's just that: a start. These platforms provide the backend infrastructure to track clicks and sales, manage payouts, enforce compliance, and provide reporting. But the real work of building a high-performing program happens outside the platform.
Strategy —
Affiliate marketing is one of the most efficient channels in the modern growth stack. But most brands either never get it off the ground or waste time and budget with the wrong approach. The key to scaling affiliate revenue is not doing more — it's doing the right things with the right partners. If you're ready to scale, start with your data, not your instincts.
Strategy —
Integrating LinkedIn Ads with your marketing automation tools can significantly enhance your lead generation and nurturing processes. This comprehensive guide explores the benefits, strategies, and step-by-step processes for effectively combining LinkedIn Ads with popular marketing automation platforms such as HubSpot, Marketo, and Pardot.
Agencies —
In the rapidly evolving digital landscape, TikTok has emerged as a cornerstone for brands aiming to capture the attention of a global audience. With its unique format, engaging content, and highly interactive community, TikTok offers unparalleled opportunities for brands to connect with consumers in creative and impactful ways. But finding the right agency to manage it is critical.
Strategy —
Most affiliate program benchmarking fails because it reaches for invented industry averages instead of building a measurement system against the program's own history. This scorecard defines 13 concrete metrics — how to calculate each, why it matters, and which direction to move it — drawn from practitioner experience and primary sources including the Impact.com 2025 Partnership Economy Research and FTC endorsement guidance.
Affiliate Recruiting —
Affiliate recruiting is the single highest-leverage activity for program managers who want sustainable, scalable growth. Yet most programs approach it haphazardly — a burst of outreach here, a network invite there — and wonder why their publisher mix stagnates. This guide breaks recruiting down into five repeatable steps any in-house or agency team can execute consistently.
Affiliate Recruiting —
Content-driven affiliates represent the highest-quality, most sustainable segment of any affiliate program. Unlike coupon and loyalty publishers who intercept customers at the point of conversion, content affiliates introduce your brand to new audiences at the top of the funnel — driving organic search traffic, building brand awareness, and generating first-touch attribution that traditional last-click models never capture.